Honda and Youtube do interactive video right

While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done.

When you watch the video, simply press ‘R’. The video is built into a custom YouTube page that enables really smooth and flawless interaction, so unfortunately it can’t be embedded here.